Dior Brand Extension

This project was a class assignment in which we were tasked with designing an accessory for the area above the neck, inspired by an existing brand. I decided to take a creative and unconventional approach by designing a hair clip for long-haired cats, modeled after my own cat. I selected Dior as the brand influence, as this concept aligns with their luxurious yet functional aesthetic—while also filling a niche not currently addressed in their product range. The design balances elegance and practicality, targeting a higher-income market likely to invest in unique, fashion-forward pet accessories.